The aim of the study is to build up model on impulsive buying behavior.This research found a connection between the filters of consumers buying behavior pattern, urge felt or tension handling ability/self control process of buying decision making, impulse buying process, impulsive buying behavior ...
A trust model of buying behavior in electronic retailing, association for information systems This study primarily examines the effects of downsizing on the self-efficacy of software professionals. We argue that downsizing results in a realignment o... P Ambrose,G Johnson 被引量: 49发表: 1998年 ...
The aim of the research paper is to develop an empirical model which is indispensable to study comprehensively the impact of advertisement on buying behavior of two wheeler customers.Sakthivelmurugan, MGanapathy, SZenith International Journal of Business Economics & Management Research...
Traditional Tourism Theory: The Howard-Sheth Model Of Purchaser Behavior researchers. The author of the considered study believes that there is a requirement for the theorists to consider the concept and raise questions. It is obvious that the traditional tourism theory is required to accept the ope...
limited to organizational buying alone. Second, the Howard-Sheth model is limited to the individual decision-making process, whereas this model explicitly describes the joint decision-making process. Finally, there are fewer variables in this model than in the Howard-Sheth model of buyer behavior. ...
It has been concluded that word of mouth has a strong correlation with service marketing mix; this parameter also has a very strong correlation with buying behavior, while it has no influence on the perception and internal reaction of the customers. In addition, the internal reaction and ...
John Howard and Jagadish Sheth put forward theHoward Sheth model of consumer behaviorin 1969, in their publication entitled, ‘The Theory of buyer Behaviour’. `; (adsbygoogle = window.adsbygoogle || []).push({}); })); TheHoward Sheth Modelis a sophisticated integration of the various ...
Internet-based group-buying has become a new growth point for China's e-commerce. By studying B2C group-buying model, this paper has collected data of 20 major Chinese group-buying websites, studied factors that might influence Internet users' group-buying behavior, proposed a new model for ...
This paper analyzed the concepts and the relationship between consumers personal values (PVS), customers expecting value (CEV) and buying behavior (BB) and then constructed a triangle model on the three. Targeting at consumers of fashion luxury products as example, the paper designed scales and ma...
(2011), "Application of the stimulus-organism-response model to the retail environment: the role of hedonic motivation in impulse buying behavior", ... CS Au-Yeung,RF Chao,RL Chang - 《International Journal of Research in Business & Social Science》 被引量: 0发表: 2024年 Do digital celebri...