Objectives What factors influence mobile ranking? Mobile-first indexing Google Mobile-Friendly update (Mobilegeddon) Technical factors and optimizing mobile SEO User experience factors Content and additional factors Understanding mobile page design Summary Learning Objectives Identify the key SEO elements needed...
Just because your website ranks well on desktop search results doesn’t mean it’s the same for mobile search. Desktop and mobile rankings can differ due to factors like the user experience (UX), the searcher's location, and page loading speed. So, it’s important to see how your site ...
The quality of any mobile local search engine is mainly determined by its ranking function, which formally specifies how we retrieve and rank local entities in response to a user's query. Acquiring effective ranking signals and heuristics to develop an effective ranking function is arguably the ...
Speed became a mobile search ranking factor after the 2018 Google speed update. The update affected pages that loaded slowly. Google, however, insisted that search intent may supersede speed. Which means that a page may still rank for relevant content, even if it’s slow. Even though your pa...
Google asks businesses and SEO professionals to focus on the meaning and value of pages beyond format and layout factors. Google Search Advocate John Muellersaid as muchwhen addressing the removal of the page experience ranking signal: “We’ve seen people hyper-focus on these numbers, that’s ...
SEO Ranking: Factors, Tips, & Tools to Improve Your Positions Stay On Top of Your Mobile Experience Auditing your site once for mobile indexing issues isn’t enough. You need to continuously track and monitor its mobile performance. So, make sure to schedule crawls to run automatically every ...
Discover the answers to all your mobile ecommerce SEO questions on mobile index, responsive design and other mobile ranking factors.
This is an area that seems to be more of a work in progress. Google has saidpreviouslythat people tend to not link out as much on mobile pages when compared to the desktop one. And since links weigh pretty heavily in the search algo as one of the top two ranking factors, this can ...
Although mobile searchers don’t see as many pages, maybe that’s OK as long as Sephora comes up high for prized keyword phrases. Its authority score is 89 (out of 100) on the Moz index, which tracks backlinks and related factors. ...
Test your app. Regularly run tests to measure UX factors like user flow, and loading speed. 5. Optimize loading and processing speeds Mobile users hate waiting—research shows that 53% willabandon a searchif they’re forced to wait more than three seconds for a page to load. This need for...