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As you might expect, the answer is Gen Z and Millennials, who have grown up with mobile technology. According to a global consumer survey by payment service Klarna3, 48% of Millennials shop at least once a week using their mobile phone — with Gen Z not far behind. Although ...
L.L. Bean's "Bootmobile" showed up on Court Street as the Maine-based retailer of outdoor goods set up a pop-up shop in the city for the first time. The 20-foot-long Bootmobile made its debut in 2012 as the company celebrated its 100th anniversary. Someone figured making a giant ...
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Mobile Optimization is a must:To stay competitive, businesses need seamless mobile experiences. Optimizing for mobile and voice search is essential—natural language and question-based queries are key. Mobile website issues:Poor design, clunky pop-ups, and missing info hurt mobile shopping. A bad ...
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One company,Ipsh.net, is a pioneer in the area of mobile marketing.Ipshsends text messages to thousands of opt-in cell-phone users in the U.S. about the latest music, store discounts or movie updates. Warner Bros. launched such a campaign in advance of pop singer Madonna's latest albu...
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