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InMobi Exchange: Two New Products for Boosting Addressability As Apple begins to enforce its App Tracking Transparency (ATT) framework this year, iOS app publishers will be required to get user consent in order to show them personalized ads. As a result, advertisers will end up having a smal...
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Exchange Offer: Up to Rs.15,000 off is available on the exchange of your old device. A routine check-up will be done ensuring that the device meets the exchange policy of the platform. On successful verification, the said amount will be discounted from your price value of the newly purcha...
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Additionally, fluctuations in currency exchange rates and high advertiser demand in regions with developed digital ad markets, such as the US, Canada, and certain European countries, drove geo eCPM rates higher. Conversely, in regions with less developed digital ad markets, the effect has been the...
InMobi Exchange is now taking steps for a complete transition to first-price auctions, and we expect to complete the move in Q3 of this year to make a gradual transition for our demand partners. While demand partners tweak their bidding strategies to adapt to this change, we believe this wi...
Mobile money is a digital medium of exchange using mobile money accounts. It's a financial service that operates independently of traditional banking. The main requirement to use this service is having a mobile phone.3 How Do You Send Money to a Friend Using a Mobile Phone?