Create meaningful, personalized mobile experiences with mobile app marketing and analytics software that drives customer engagement, retention, and conversions.
Mobile app analytics helps you gain insights into how users interact with your app. It allows you to track user behavior, such as which features they use the most, how long they spend in the app, and what actions they take. Understanding user behavior is crucial for optimizing the u...
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To track your mobile app’s metrics, use an app analytics platform. This software captures data whenever users take actions such as logins or purchases and summarizes everything on a dashboard. This allows app creators to ask questions, explore hypotheses, and make better product and marketing ...
In his role, he works with startups and partners, advising on software design, business and technology strategy, architecture, and development. Follow his blog at kevinashley.com and on Twitter at twitter.com/kashleytwit. Thanks to the following Microsoft technical experts for reviewing this ...
Thus, solving the challenges faced by stakeholders such as mobile app developers, users, and platform owners (such as Apple/BlackBerry/Google/Microsoft) could create quite an impact.M. Nagappan *E. ShihabPerspectives on Data Science for Software Engineering...
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How does Mobile App Tracking work? When getting started with mobile user behavior tracking, you need an app analytics solution that serves as a data processor. You have to integrate the SDK (Software Development Kit) of the mobile app analytics solution into your mobile app. This mobile app...