such as a cup of brown sugar milk tea that costs $1.10, about one-third cheaper than similar offerings by rival Taiwanese tea chain Chatime. An ice cream sells for as little as 50 cents, undercutting McDonalds.A
Whether you’re in Japan, South Korea, Singapore, Australia, or Southeast Asian countries like Indonesia, Vietnam, Malaysia, Thailand, the Philippines, Laos, or Cambodia, you’ll experience the same fresh squeezed lemonade and ice cream. This is the essence of MIXUE’s “Consumption Equality.”...
Mixue Ice Cream and Tea may be unfamiliar to many of us but the Chinese firm has more outlets than McDonald's and Starbucks. Last Monday, the bubble tea chain's shares jumped by more than 40% in their Hong Kong Stock Exchange debut. The company raised $444m ( 352m ) in the financi...
Shares in Mixue, a Chinese ice cream and bubble tea chain, surged over 40% on Monday, the first day of trading after an IPO that raised 3.45 billion Hong Kong dollars ($444 million). Mixue was founded in 1997 in China’s central Henan province, and is now a food and beverage ...
(7 yuan), the averagecostof local milk teain the country. In Singapore, local media reported on Mixue Bingcheng’s iconic ice cream cone, saying that although it cannot be compared with premium Italian ice cream, the price of 1 Singapore dollar (4.8 yuan)was good enough to satisfycustomers...
For this reason, even though Mixue has found success in China serving products like lemonade and ice cream for prices between RMB 2–4 (USD 0.2–0.5), it holds the ambition to conquer overseas markets as well. According to the prospectus it submitted in September 2022, Mixue is actively ...
The company, whose brand name Mixue Bingcheng means “Honey Snow Ice City,” in Chinese, is capitalizing on the region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble tea drinks. “Even on social media likeTikTokand others, there is a joke that any empty shophouse...
Mixue, a Chinese bubble tea brand, emerged from a small stall in 1997. Known for sellingaffordablebubble tea and ice cream, Mixue’s growth was initially slow. But in 2019, the brand discovered the power of viral content and released a song that quickly gained popularity. ...
(7 yuan), the averagecostof local milk teain the country. In Singapore, local media reported on Mixue Bingcheng’s iconic ice cream cone, saying that although it cannot be compared with premium Italian ice cream, the price of 1 Singapore dollar (4.8 yuan)was good enough to satisfycustomers...
That venture was unsuccessful, and he later pivoted to opening a restaurant called Mixue. In 2005, he set up a snack counter at the front of the restaurant, selling 1-yuan ice cream cones. The cheap soft serve was a homerun for Zhang. People flocked to his shop, and soon, he expan...