Mixue Bingcheng is earning good money in China, but the perennial challenge of managing franchise stores en masse remains an ongoing struggle. “Seeing your impoverished appearance, there’s nothing worthwhile to say when you can’t even walk to Mixue Bingcheng.” The thick-browed and big-ey...
It is therefore not difficult to comprehend how, in the past few years, Mixue Bingcheng has managed to stretch its operating area from China to overseas markets, expanded its product categories from freshly made ice cream and tea to freshly ground coffee, and achieved cross-regional and cross-...
Zhengzhou-based Mixue is committed to providing quality value-for-money freshly-made fruit drinks, tea drinks, ice cream and coffee to consumers, typically priced around RMB6.00 (US$1.00) per item. Through expansion in 26 years, Mixue has developed a network of over 36,000 stores at hom...
Zhengzhou-based Mixue is committed to providing quality value-for-money freshly-made fruit drinks, tea drinks, ice cream and coffee to consumers, typically priced around RMB6.00 (US$1.00) per item. Through expansion in 26 years, Mixue has developed a network of over 36,000 stores at home an...
Zhengzhou-based Mixue is committed to providing quality value-for-money freshly-made fruit drinks, tea drinks, ice cream and coffee to consumers, typically priced around RMB6.00 (US$1.00) per item. Through expansion in 26 years, Mixue has developed a network of over 36,000 stores at home an...
Zhengzhou-based Mixue is committed to providing quality value-for-money freshly-made fruit drinks, tea drinks, ice cream and coffee to consumers, typically priced around RMB6.00 (US$1.00) per item. Through expansion in 26 years, Mixue has developed a network of over 36,000 stores at home an...
milk tea, fruit tea, ice cream and other categories, focusing on the lower end of the market with product prices mostly below CNY 10. The target users are young consumer groups represented by college students, and stores are mainly opened around universities, pedestrian streets and shopping ...
The company offers a variety of beverages including bubble tea, fruit tea, milkshakes, fresh-squeezed lemonade, and ice cream products. In addition, the company also offers warehousing and logistics services, as well as training and management services for its store owners for a specified fee. ...
Zhengzhou-based Mixue is committed to providing quality value-for-money freshly-made fruit drinks, tea drinks, ice cream and coffee to consumers, typically priced around RMB6.00 (US$1.00) per item. Through expansion in 26 years, Mixue has developed a network of over 36,000 stores at home an...