Through these pricing strategies, Wendy’s marketing mix enables attractive prices against competitors, including fast-food chains, like McDonald’s, Burger King, and Subway, as well as coffeehouse chains, like Starbucks. These pricing strategies reflect Wendy’s generic competitive strategies and ...
Subway’s product mix focuses on customization, allowing its customers worldwide to tailor their meals to their preferences, a key aspect of their brand identity. Additionally, Subway continually adapts its menu to include new flavors, seasonal items, and healthier choices to meet evolving consumer ...