Focuses on the development of differentiated marketing programs for ethnic-owned small businesses in California. Pronouncements on the rapid growth of ethnic-owned business; Lack of experience in differentiating their products; Appropriate connections with minority businesses in their marketing areas....
Federal efforts to aid minority businesses began in the 1960’s when the Small Business Administration (SBA) began making federally guaranteed loans and government-sponsored management and technical assistance available to minority business enterprises. While this program enabled many minority entrepreneurs ...
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Diverse Business Spotlight Ebony Marketing Systems Kai Fuentes Ebony Marketing Systems (EMS) is an innovative pioneer in conducting marketing research studies among difficult to reach population segments. Danielle Dietrich Danielle Dietrich, Partner, Potomac Law ...
Marketing strategies of ethnic minority businesses in the UK This paper seeks to evaluate the influence of the entrepreneurs' educational backgrounds, the firm's target market, and the sector of operations on the mar... L Altinay,E Altinay - 《Service Industries Journal》 被引量: 30发表: 200...
摘要: American marketing traditionally has been mass marketing where majorities in the market place are involved in the "exchange" or the "need-satisfaction" process. It seems neither the literature nor...DOI: 10.1007/978-3-319-17392-4_1 ...
Your business must be at least 51% minority-owned, managed, and controlled. Your business must be a for-profit enterprise and physically located in the United States or its trust territories. Gather the required documents.Some documents your business must submit are business ownership documents, fi...
“The Minority Business Accelerator has played a vital role in my company’s success—from providing joint venture opportunities, solicitation opportunities, training and development programs, and marketing assistance to helping us secure federal contracts. VCC is proud to be a member of this nationally...
The main objective of this paper is to identify all the main factors that influence the customer satisfaction in banking at the present contemporary global and highly competitive economy. In this study a comparative research design has b... P Dawar - 《Asia Pacific Journal of Marketing & Manage...
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