[T]here are many forms of state regulation under the police power which result in increases in the cost of doing business and corresponding increases in prices where the beneficiaries of the regulation are not those who are paying the increased prices. States have recently begun to regulate the ...
*463Moreover, Dr. Mosel introduced evidence relative to two hundred individuals whom he surveyed concerning the impression which they received from the "Tryptacin" advertisement. A substantial portion of those interviewed indicated that they received the impression from the advertisement that "Tryptacin...