Aged 13 to 25, this cohort grew up with the internet and social media and was set to inherit a strong economy with a near record-low unemployment rate. Then the pandemic hit. Studios were already struggling to reach this tech-savvy group before Covid-19 shuttered movie theaters and pushed ...
Directed by Illumination veteran Kyle Balda (with Brad Ableson and Jonathan del Val co-helming), The Rise of Gru follows the misadventures of the Minions as they join forces with a teenaged Gru, whom they met near the end of their first movie spinoff. The studio kicked off its marketing...