Generational battles have been fought but the war is far from over. First Gen Z came for Millennials’ skinny jeans, and we said nothing. Next, they canceled the laughing-face emoji and said that side-partings were out, and still we stayed quiet. Now, th
Still, the majority of Gen Zers and millennials still prioritize finding a lifelong partner—and they're doing it with care. "My research reveals that personality is the most important factor," says Hill. "Having similar values, attitudes and interests matter, so you have something to talk ab...
“B2B is trailing behind here. The problem is that we’re still selling to Baby Boomers when our buyers are Millennials and soon-to-be Gen Z’ers. You tell them they have to schedule 60 to 90 minutes with a sales rep, do 20 minutes of introductions, etc… And you’ve lost them.”...
Moreover, it may be of interest to draw out personality differences in terms of the research model results and, specifically, the fast fashion paradox. For example, it could be of interest to expound upon how millennials' fashion values are affected by various psychographic variables which come ...
'True Gen': Generation Z and Its Implications for Companies. 2018. Available online: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true- gen-generation-z-and-its-implications-for-companies (accessed on 31 December 2018). © 2019 by the authors. Licensee MDPI, Basel...
What can we learn from the service sector about employing Millennials (and Gen Z)? Organ. Dyn. 2019. [Google Scholar] [CrossRef] Reyes-Menendez, A.; Palos-Sanchez, P.R.; Saura, J.R.; Martin-Velicia, F. Understanding the Influence of Wireless Communications and Wi-Fi Access on ...
Ezurike, N. Awareness and adoption of wearable technology amongst Gen-Z in selected Fitness Centres in Lagos State, Nigeria.Int. J. Manag. Technol.2023,10, 20–37. [Google Scholar] [CrossRef] Ong, A.K.; Prasetyo, Y.; Picazo, K.; Salvador, K.A.; Miraja, B.; Kurata, Y.; Chuen...
Effect of Gen Y's affective attitudes towards facebook marketing communications in South Africa. Electron. J. Inf. Syst. Dev. Ctries 2015, 68, 1–27. [CrossRef] 78. Taylor, D.G.; Lewin, J.E.; Strutton, D. Friends, fans, and followers: Do ads work on social networks?: How ...