dominated the public consciousness, more than 70 commercials ran on television in California alone, and some 350 milk mustache ads ran nationally in print and on TV—at a time when those two media were still all powerful. Any given day, an estimated 80% of all U.S. consumers came into c...
the brand has taken several steps. It has launched various promotional activities that will help create further brand awareness. Its purple packaging bar dairy milk is iconic and easily distinguishable. Its commercials are catchy and are aired on television and radio. Ads are also...