This year's Chinese mid-year shopping festival started in early May and will last until late June. The 2024 edition of the 618 shopping festival, the longest ever, spans over an extended period across various platforms rather than just a day or a week. The duration on different platforms...
"We launched two new products, stocking over 100,000 bottles in anticipation of the mid-year shopping festival that took place on June 18," said Zhao Dongming, co-founder of a horticultural company in Shandong. The company's promotion activities, which began on June 1, will run until Tuesd...
SHANGHAI, June 19 (Xinhua) -- Livestreamed fashion week, up to 50 percent discount vouchers and more convenient group purchase options were some of the new features of this year's mid-year online shopping festival in Shanghai. The "618" online shopping fest that took place on June 18 w...
HANGZHOU, China--(BUSINESS WIRE)--Alibaba Group (NYSE: BABA) has kicked off this year’s “618 Mid-year Shopping Festival” from Taobao and Tmall, empowering brands and merchants to tap into China’s less-developed regions with 1.5 million new products and multiple promotional initiatives. Thi...
"We launched two new products, stocking over 100,000 bottles in anticipation of the mid-year shopping festival that took place on June 18," said Zhao Dongming, co-founder of a horticultural company in Shandong. The company's promotion activities, which began on June 1, will run until Tuesd...
“The results of the ‘6.18 Mid-Year Shopping Festival’ are encouraging. It has proven to be a celebration that can match the enthusiasm and scale of the ‘11.11 Global Shopping Festival.’ More than 100 brands achieved a new sales record that surpassed the result from last year’s 11.11,...
“The results of the ‘6.18 Mid-Year Shopping Festival’ are encouraging. It has proven to be a celebration that can match the enthusiasm and scale of the ‘11.11 Global Shopping Festival.’ More than 100 brands achieved a new sales record that surpassed the result from last year’s 11.11,...
BEIJING, June 19 (Xinhua) -- China's consumption recovery has gained impetus from the mid-year online shopping spree amid the country's efforts to improve domestic market demands and upgrade consumption. During the "618" festival, a large online shopping event held in the run-up to June 18...
JD.com hosts the shopping festival each summer and reported that 23% more brands hit 100 million yuan ($14 million USD) in sales within 10 minutes of opening over last year, reported Brendan Ahern, CIO of KraneShares, in theChina Last Night blog. ...
During the 618 festival this year, Pinduoduo received 10.8 billion more orders. There are so many shopping festivals that some are known just by their dates, like 6.18, 11.11, and 12.12. Learn what these numerals mean and the significance of the festivals and how they came about below!