MSMEs in Banyumas Regency is located in square I, meaning that in this position MSMEs in Banyumas Regency are very supportive of aggressive growth strategies to gain company advantages in order to compete with other business entities.Keywords: MSMEs, Competitiveness, SWOT, Covid-19 pandemic...
The study adopted a thematic data analysis. First, theory-driven thematic analysis was adopted to analyse the data because the codes adopted in this study was drawn from TOE framework while others were empirically driven. This aid in unveiling the characteristics of the codes in more straightforward...
Meanwhile, the standard deviation of all research indicators was smaller than the mean value (average) for each research indicator, meaning that the distribution of data in this study was small or there was not a large data gap, such that the data used in this study can be considered to ...