thus they are more expensive to work with. While micro-influencers do support themselves with brand partnerships, it's likely they also have a 9-5 or
as long as they mentioned the brand. They have realized now that this is not terribly effective. Influencers have been known to delete branded posts at days end or post a competitors message the very next day. This weakens the effectiveness...
Share X Facebook LinkedIn Email Copy Link Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market, there’s no shortage of creators to work with. But why would brands want to work...
If I told you a decade ago that ingrown pubic hair oil would have a robust community of influencers, you’d probably laugh. But as of today my company, Bushbalm, sees roughly a 3 to 1 return for every dollar we spend on influencer marketing. It’s become a strategic way for us to...
Let’s Make Sure Influencer Marketing is Here to Stay Companies are becoming savvier when running campaigns with influencers. At the beginning they allowed influencers to post whatever they wanted, as long as they mentioned the brand. They have realized now that this is not terribly effective. ...
David Gaylord is a former chief of staff at Shopify who now serves as Shopify’s Entrepreneur-in-Residence. His main hustle is scaling his company, Bushbalm. As his business has grown, David has learned a few counterintuitive lessons about influencer mar
If I told you a decade ago that ingrown pubic hair oil would have a robust community of influencers, you’d probably laugh. But as of today my company, Bushbalm, sees roughly a 3 to 1 return for every dollar we spend on influencer marketing. It’s become a strategic way for us to...