In the annals of automotive retailing, there are few–if any–model names that have been applied to more body types or market segments than Mercury’s Cougar badge. Over the moniker’s multi-decade run, it was used on coupes, sedans, station wagons, convertibles, pony cars, muscle cars, ...
Feline Madness! A Gallery of Mercury Cougar Ads 1946 1946 Mercury Ad Review Flashback! 1977 Mercury Cougar 1951 1951 Mercury Ad Cheap Wheels: 1987-88 Mercury Cougar 1953 1953 Mercury Ad Car Spotter: 1969 Mercury Cougar Eliminator 1954 1954 Mercury Truck Ad (Canada) Cheap Wheels: 2001-2003 Mer...
The gray body colour was peeling badly and needed to be completely stripped and repainted if the old Cougar had any chance of lighting up the dance floor. The Pagan Candy Apple Gold called for three coats of base, six coats of tint and three coats of clear to really make it shine. It...
Ford management was less sanguine. First, the logic of having the Cougar compete directly with the Mustang on the track was questionable to begin with, particularly when the factory was footing the sizable bill for both teams. Second, the Cougar’s competition efforts represented a rather mixed ...
Lincoln-Mercury dropped the Comet name after 1969, but in 1971, they revived it for Mercury’s version of the compact Ford Maverick, which survived through 1977. FAIRLANE IN TWILIGHT The Ford Fairlane nameplate survived until 1970 in the U.S., although starting in 1968 the top intermediate ...