W: Well, first we must win over the medical circle, so I thought we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on. M: Yes, that’s a good idea. W: Then TV commercials. M: Just a moment, are you sure we’re allowed ...
Targeting the Hispanic market: comparative persuasion of TV commercials in Spanish and English. J Advert Res. 1996;36(3):67-77.Google Scholar 43. Kolish ED, Hernandez M, Blanchard K. The Children’s Food & Beverage Advertising Initiative in action. http://www.bbb.org/us/storage/16/...
The results of both studies indicated that exposure to drug advertising had little influence on children's attitudes. Furthermore, children preferred not to watch drug commercials in comparison to a TV program or other types of commercials.
Borzekowski DLRobinson TN The 30-second effect: an experiment revealing the impact of television commercials on food preferences of preschoolers J Am Diet Assoc 2001;10142- 46PubMedGoogle ScholarCrossref 26. Galst JWhite M The unhealthy persuader: the reinforcing value of television and children'...
It started with numbness on the left side of his face. A few months later, Steve Mores couldn't feel his tongue or chew on the left side of his mouth. TV commercials featuring food or even being in a grocery store made him nauseous. A long time drummer i
Not so with CTCA, because they seem to never give up (on a patient with good reimbursement). As mentioned above, their TV commercials are perfectly designed to recruit a patient off hospice. It is the willingness to use low-yield chemotherapy regimens that keeps the patient from going immedia...
In the pages of this volume, we take a look at humorous slices of Israeli life, Israeli comedy, satire and parody, funny TV commercials, unusual stories about food, surprising rabbinic bans on daily activities, simchas as they can only be celebrated in Israel, and endearing aspects of ...