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It concludes that the marketing strategy of many medical companies is weak and that their survival is therefore dependent upon their competitors having even weaker strategies. The second and third papers in this trilogy explore the reasons for this weakness and develop a model for the improvement ...
Individuals who choose a career as Medical Representatives devote time to gaining a thorough understanding of the company's medicines and staying updated on medical advancements in order to evaluate the effect on the company's marketing strategies. Medical representatives boost product awareness, respond...
With regard to the fact that medical services are characterized by ethicalness, high risk, intangibility, variance and non storage, the paper puts forward some corresponding medical service marketing strategies that hospitals should adopt. These include: ①analyzing, investigating and predicting the curre...
I believe that an integrated market entry strategy that includes: a mini-high level strategic plan, strategies for all the critical to success elements (as determined by a gap analysis between the current market and the new market), and a tactical plan with a budget, are needed to ensure su...
marketing planning technology, a majority of pharmaceutical companies still base their product development and commercialisation plans on cursory, incomplete, or intuitive marketing analysis with the resultant marketing strategy, missing fundamental opportunities and delivering incomplete or inappropriate strategies...
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Shanghai Medical Instruments Co. Ltd. Related Topics Medical Devices Related Reports Medical Devices: Technologies and Global Markets Report 179 Pages October 2024 Global From €2509 Asia-Pacific (APAC) Medical Devices Industry Outlook 2023 Report ...
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