Competitive analysis Monitor and strengthen your market position by tracking every move your competitors make. Crisis management Manage and reduce the effects of a brand crisis by identifying it at an early stage and interacting with those who are fuelling it. Market research Identify movements in ...
Gathering information formarket researchis a daunting task. Focus groups, surveys, interviews… Those things take a lot of time, money, and effort. 💡ReadMedia Monitoring: The Ultimate Guide If you’re a small business and you’re not in the position to conduct thorough research, media moni...
This is just a brief overview of how social media monitoring can be used for market research (some more tips here). Monitoring offers an easy entry into analysing competitors, understanding your target customers, and gaining insights from the broader market. We recommend starting with the basics ...
Market research Identify movements in a given market and anticipate the emergence of new technologies, regulatory changes or consumer behavior. Social media management Manage your social media effortlessly by easily scheduling, and publishing posts to multiple social channels. ...
BuzzSumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages. Along with metrics around each individual post, more interestingly is the ability to see what content performs best. BuzzSumo will tell you what day is the best to po...
Since monitoring platforms collect data based on the keywords and keyphrases it contains, the phrases you put in are the basis of your monitoring. They will depend on your goals: your brand name for brand monitoring, competitor names for competitor analysis, product names for market research, ev...
BuzzSumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages. Along with metrics around each individual post, more interestingly is the ability to see what content performs best. BuzzSumo will tell you what day is the best to po...
Comprehensive analytics dashboard for in-depth market insights AI-driven data patterns and engagement analysis for precise targeting And more… 👥 Who Is Brand24 For? Brand24 is a great AI social media management tool for marketers focused on reputation management and customer engagement. Its real...
Predict and capitalize on new market trends Protect brand reputationin aPR crisis Should I Use a Social Media Monitoring Tool or Do It Manually? In the fast-paced digital world, you’re better off using an automation tool for a social media search than trying to handle these tasks manually....
Companies leverage social media channels in different ways. Businesses may be using social platforms for reputation management, customer service, customer advocacy programs, collecting product feedback, and market research. Here are five key social media use cases, with the relevant feature sets. ...