A significant 69% of marketers plan on increasing their use of YouTube videos, and 73% want to learn more about marketing on the platform. YouTube is the number one video channel, used by 55% of marketers. In the opening quarter of 2020, YouTube reachedadvertising revenues of $4.04 billi...
Your social media marketing strategy creates the infrastructure needed to prove the ROI of your efforts. Without one, you may be able to report onsocial media KPIs, but it’ll be much harder to showcase how they align with strategic objectives. ...
Practical tips for social media marketing strategies for businesses. Turn subscribers into real customers in a month!
Why YouTube matters for your marketing strategy: Supports both long-form and short-form videos (including YouTube Shorts) Great for evergreen content, tutorials, behind-the-scenes, and storytelling Works well for search-driven discovery and subscriber growth SEO plays a huge role in visibility her...
YouTube has a place in the top five platforms of all age groups as well. Choosing any of these networks to begin your video marketing strategy is a good first step. Let’s dive into TikTok and YouTube in more depth. When to use TikTok for video marketing Without a doubt, TikTok ...
How can global businesses ensure their social media marketing reaches the intended consumers? Here are four points to consider as you plan or refine your global social media strategy. #1 The Global Scale of Social Media Your company benefits when you include social media translation in your globali...
A simple iPhone does the trick, but if video marketing is a core component of your comprehensive social media strategy, it’s worth it to invest in the following pieces of equipment: Video camera: 4K resolution mirrorless camera like Sony Alpha or Canon EOS R series, with good low-light pe...
Still, more social media platforms can be good channels for your marketing strategy. You can look further to Twitter, Pinterest, and LinkedIn to reach more audiences with different preferences and characteristics. Best Practices for Content Planning for Social Media ...
Marketing As you learned inNine Ways to Use Social Media, it can be lucrative for online stores to prioritize social media marketing. There are dozens of platforms to choose from, and each one caters to a unique audience with different interests, characteristics, and locations. ...
Luckily, social media marketing is fairly easy to learn and doesn’t require too much time or money. Any budget can support a robust social media marketing strategy as long as you get to know your customers and can create engaging content regularly. Here’s how to promote your business on ...