If you are an influencer or blogger trying to grow your personal brand, or someone who is simply looking for a new creative outlet, Lemon8 could be a great platform to utilize. However, if your main goal is to direct users back to your website, it may not be the best choice, since ...
social media influencer Who could've predicted that social media — indeed, all of our online society — would play such an important role in the 21st Century — restoring the voices of advisors and influencers! Lively and intelligent comments spill over onto Brin's social media pages. Learn ...
Sprout Social surveyed 1,000 U.S. consumers on their transparency beliefs, expectations and desires to develop this study, From Risk to Responsibility: Social
AdvertisinginfluencersmarketingregulationUKThis is the first study to offer a comprehensive empirical analysis of the rulings of the UK's advertising watchdog concerning ad recognition in influencers' soSocial Science Electronic Publishing
YouTube has announced that now any video of 3 minutes or less will count as a Short, and be included in the Shorts feed. This is great news for creators who are looking to increase their Shorts presence and expand their audience.
These recent declines in transparency may blind researchers and the public to the effects of other changes in the social media ecosystem that are altering how disinformation is being spread. These include the continuing rise of influencer marketing, the growing capabilities of artificial intelligence and...
a collective of $225 million per month on Instagram alone. Even though it may seem simple to post a picture of social media influencers promoting the product, brands spend a copious amount of time on the sponsored posts, planning and ensuring that they meet trade guidelines on transparency. ...
This research identified the different ways in which K-beauty social media influencers (SMIs) impact consumers’ tendencies to accept new products by closely investigating their sponsorship displays and product exposure methods. We conducted an experimen
Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions. J. Bus. Res. 2023, 158, 13589. [Google Scholar] [CrossRef] Luo, J.; Zhuo, W.; Xu, B. The bigger, the better? Optimal NGO size of human ...
Social Media Influencers in Equestrian Sport. Front. Sports Act. Living 2021, 3, 669026. [Google Scholar] [CrossRef] Hollman, A.K.; Obermier, T.R.; Burger, P.R. Rural Measures: A Quantitative Study of the Rural Digital Divide. J. Inf. Policy 2020, 11, 176–201. [Google Scholar]...