older and transitional forms of mass media find a new home as tech advances Polysemic media is capable of having many meanings/interpretations Anchoring assigns meaning through captions and voiceovers Hailing a variety of ways a media text says this is for a specific audience and not for somebody...
-hard to tell what impact new media platforms will have on how we receive and process information television -98% of people has tv in home by late 90s--effect on reference groups, reinforcing social norms, values, and beliefs-film = took off in 1930s new media = all interactive forms ...
- fields (universities, the art world, social groups) = distinct groups with their own laws/discourses- HERE: hierarchies are formulated around systems of common references/values- AND: status is granted thru performance of knowledge & understandingTAKEAWAY: cultural capital in a field shows how ...