C. (2007). Measuring the effectiveness of marketing informa- tion systems: An empirically validated instrument. Marketing Intelligence & Planning, 25(6), 612-631.Gounaris S.P., Panigyrakis G.G. and Chatzipanagiotou K.C., 2007. "Measuring the Effectiveness of Marketing Information Systems: ...
12. Measuring the effectiveness of marketing plans for service businessesdoi:10.1002/9781119207306.ch12Marketing strategymarketing investmentservice businessappraisal techniqueSummary This chapter outlines a number of marketing investment appraisal techniques which form an important part of marketing strategy and ...
Marketing Plans for Services (A Complete Guide) || Measuring the effectiveness of marketing plans for service businesses M Mcdonald,P Frow,A Payne - Marketing Plans for Services (A Complete Guide) || Measuring the effectiveness of marketing plans for service businesses 被引量: 0发表: 2012年 ...
Measuring the Effectiveness of Online Marketing 来自 ResearchGate 喜欢 0 阅读量: 44 作者: T Goodwin 摘要: Measuring online marketing effectiveness has become a key issue as marketers demand more evidence of the impact of their campaigns. However, their needs are currently only being partially ...
Measuring effectiveness of marketing campaigns presented on media devices in public places using audience exposure dataUS20090030780 * 2008年9月19日 2009年1月29日 Ds-Iq, Inc. Measuring effectiveness of marketing campaigns presented on media devices in public places using audience exposure data...
Maintaining momentum is crucial to measuring the effectiveness of marketing efforts. Identify Your KPIs Marketing campaigns are incomplete without a list of measurable KPIs (Key Performance Indicators) as part of your project plan. Often, project leads will put this section up for discussion towards ...
The research of Kumar (Int J Flex Manuf Syst 16(4):287–312, 2004) is expanded to develop a methodology that measures the effectiveness of a mass customization and personalization strategy using a mass customization and personalization effectiveness index. This index extends Kumar (2004) in three...
to which emerging technology to use for the purpose of enhancing their company's competitive advantage. Accordingly, there is an inherent need to assess, relative to the task of accomplishing an organization's marketing goals, the levels of consumer-perceived effectiveness germane to these options. ...
The emergence of the Internet and new software applications has provided an opportunity for some companies to move towards an extended enterprise business ... Peter,Edwards,Melvyn,... - 《Journal of Business Logistics》 被引量: 215发表: 2001年 Measuring the effectiveness of marketing information sy...
求翻译:While they are experts in measuring the effectiveness of sales, these same leaders are at a disadvantage with it comes to evaluating alignment. Most are unclear as to what the right questions are to ask in order to understand how well marketing and sales are aligned. Without that knowl...