Measuring the effectiveness of communication of a podcast on food sustainabilitydoi:10.3389/fcomm.2024.1421692Pinto, BrunoMatias, AnaGranado, AntónioFrontiers in Communication
Design/methodology/approach In the study of brands, 120 respondents participated in dish-washing category. A survey was conducted to test the brand score and to see if communication effectiveness impacts the brand score of extensions. Findings The report finds that brand score is an indicator of ...
2005. "The Effects of Interactivity on Cross-Channel Communication Effectiveness." Journal of Interactive Advertising 5 (2).Chen... Q Chen,DA Griffith,F Shen - 《Journal of Interactive Advertising》 被引量: 81发表: 2005年 Interactive Advertising: Patterns of Use and Effectiveness The number of ...
to which emerging technology to use for the purpose of enhancing their company's competitive advantage. Accordingly, there is an inherent need to assess, relative to the task of accomplishing an organization's marketing goals, the levels of consumer-perceived effectiveness germane to these options. ...
aWe evaluated the effectiveness of the strategy by measuring thecleavage fracture toughness and the shear strength of unexposed joints and joints after cyclic vacuum-pressure-soak-dry treatment or moist-heat aging. 我们通过测量thecleavage破裂韧性和未曝光的联接和联接切变强度评估了战略的有效率在循环真空...
A - 《Some Problems in Measuring Organizational Communication》 被引量: 4发表: 1973年 Measuring Organizational Communication Health This paper studies the effectiveness of interpersonal communication among internal (NASA) customers of the Transportation Directorate (TD-60) at Marshall S... Rogers, ...
Well, in an S&OP process, some of the results we obtain are intangible. For instance, improved teamwork and communication. S&OP enables access to data and information and allows for more transparent channels of communication, which facilitates learning within the company. In this way, better decisi...
The work here presented is the development of a model for the measurement and evaluation of the usability of web sites of the Colombian virtual bank; the methodology used was that of a heuristic evaluation by experts, which takes into account the inherent objectives of the domain and the necess...
A Pilot Study of the Effectiveness of Augmented Reality to Enhance the Use of Remote Labs in Electrical Engineering Education Lab practices are an essential part of teaching in Engineering. However, traditional laboratory lessons developed in classroom labs (CL) must be adapted to... AM Borrero,...
Measuring organizational IS effectiveness: an overview and update of senior management perspectives This paper reports the views of 80 senior IT managers about IT evaluation approaches, and the benefits that IT provides for their organizations. Their view... PB Seddon,V Graeser,LP Willcocks - 《Acm...