Data management, data governance anddata observability toolsgenerally offer capabilities that data teams can use to measure and report on data quality. Reports help teams determine if they're meeting, exceeding or falling short of their target KPIs. Data quality KPI examples The use of KPIs...
In the absence of direct measures, it’s often necessary to rely on indirect observations to determine if goals are being achieved. Key Performance Indicators (KPI’s) such as engagement scores, retention rates, productivity measures and diversity representation at various tiers often must be combine...
We do have a DMP [data management platform]. And we have what started as an email database, of personally identifiable data. But we now tag and track most of our digital activity too. So we have a multitude of anonymised data touchpoints that feed into our DMP. We’re using that now...
Multichannel attribution isn't easy. But it's not impossible. Learn how to turn piles of data into actionable business intelligence.