Means–end chains as goal hierarchies 来自 Semantic Scholar 喜欢 0 阅读量: 262 作者: Jonathan Gutman 摘要: A means–end chain (MEC) has been defined as a hierarchy of goals that represents potential identities of the actions necessary for the person to reach his or her goal. Goals as ends...
The process of achieving a goal can be represented as interlinked means-end chains of user goals that have been traditionally visualized as hierarchies. Evidence in recent literature suggests that a network structure would be more appropriate and provide insight into a user's process of seeking a ...
by designers or by those working directly with design teams. “Sustainable fashion” is often seen as the destination—an end goal that, once achieved, will solve our current unsustainability problems. One size does not fit all. Guattari suggests that it is essential to form “new micro ...
Gutman, J. Means–end chains as goal hierarchies. Psychol. Mark. 1997, 14, 545–560. [CrossRef] 46. Reynolds, T.J.; Gutman, J. Laddering theory, method, analysis, and interpretation. J. Advert. Res. 1988, 28, 11–31. 47. Russell, C.G.; Busson, A.; Flight, I.; Bryan, J...