1997. Means-end chains as goal hierarchies, Psychology and Marketing 14(6): 545–560. Article Google Scholar Gutman, J. and Reynolds, T.J. 1979. An Investigation of the levels of cognitive abstraction utilized by consumers in product differentiation, In:, Eighmey J, Ed., Attitude Research...
Means-end chainsSocial network analysisDegree centralityFlow betweenness centralityUCINETGoals are desired states that an individual tries to attain. The process of achieving a goal can be represented as interlinked means-end chains of user goals that have been traditionally visualized as hierarchies. ...
“Sustainable fashion” is often seen as the destination—an end goal that, once achieved, will solve our current unsustainability problems. One size does not fit all. Guattari suggests that it is essential to form “new micro political and micro social practices … together with new aesthetic ...