In a severely competitive market where brands are considered as having no real differences, consumers learn that nay of the many brands will meet the requirements, the purchase behaviour is likely to become one of low involvement and the brand on promotion has more chance of being purchased. ...
It is also called net pay. If we talk about the disposable income of the household, it includes all the income along with any kind of unemployment benefits as well as capital income. It is considered as one of the important parameters which help in determining consumer spending. Besides this...