Kum, D., Bergkvist, L., Lee, Y. H., Leong, S. M. (2012) "Brand Personality Inference: The Moderating Role of Product Meaning", Journal of Marketing Management, 28(11/12), 1291-1304.Kum, Doreen; Bergkvist, Lars; Lee, Yih Hwai; Leong, Siew Meng. Brand personality...
1 :personifysense 1 2 :to make personal especially:to mark as belonging to a particular person personalizedstationery More from Merriam-Webster onpersonalize Nglish:Translation ofpersonalizefor Spanish Speakers Last Updated: 28 Feb 2025 - Updated example sentences ...
Paul Taylor,The Athletic, 18 Feb. 2025Inspired by Rae’s creative processes the campaign builds off her Modern Mogulpersonain its debut of the brand’s first-ever sunglasses collection.— Essence, 14 Feb. 2025His humor was broad, his appeal was wide and his man/childpersonalaunched a slew ...
Put simply; the brand experience includes “all the interactions people have with a product, service, or organization.” says Marty Neumeier. Neumeier is Director of Transformation at Liquid Agency Inc. Brand image is the consumers’ perception of certain brands. Not only does it provide a mental...
This is likely another reason why they are such good adapters and facilitators of change; they can get excited about anything from opening a fresh notebook to the start of a brand-new year. That rhapsodic quality can be contagious, which helps them bring those who are reluctant to change ...
The main research stream in the emerging field of social branding focuses on non-profit brand equity and investigates how this construct can be measured. One approach was suggested by Faircloth (2005), highlighting the importance of brand personality, brand image, and brand awareness. These finding...
impressed with. Clare has adapted and localised the texts so that the style and format were suitable for marketing materials in English and were in line with current trends. (…) In addition, Clare guaranteed that the brand personality and tone of voice came across clearly in the English ...
This week, you will look at the process of choosing the brand name as the first step in communicating your brand personality and meaning. You will learn about visual logo and typeface design, building on your understanding about using symbols in meaning making, you will realise the importance ...
One of the common characteristics which describe, drive and differentiate each of these brands is "Sincerity." While many psychologists have discussed the meaning of sincerity in human personality (Norman 1963) and behavior (Schlenker 1981; Swann et al. 1992), the validity and import of this ...
Used in a sentence: Martina likes only certain types of movies, such as comedies. Informally, type is used in a similar sense to mean a person who has characteristics of a certain job, personality, or other quality. Used in a sentence: We don’t want any government types sniffing around...