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is not only possible but also simple with Zerto.Zertoconsistently achieves the lowest RTOs and RPOs in the industry to help businesses become ransomware-resilient. Usingits own CDP technology, that combines real-time replication, recovery point journaling, and application-centric protection, Zerto adapt...
Customer-Led Marketing Platform Leverage a real-time CDP to orchestrate personalized multichannel campaigns optimized by AI. Digital Experience Platform Digital Experience Platform Deliver personalized experiences in real-time, across web, app and marketing channels. Gamification Combine CRM Marketing an...
But in today’s rapidly changing digital environment, the funnel metaphor stretches thin. The buying process isn’t as linear or as straightforward anymore. New techniques and approaches – from digital marketing to AI – have greatly impacted how leads convert to customers. This means sales and ...
Since the marketer’s goal is usually to maximize the value (revenue and/or profit) from each customer, it is critical to know in advance how any particular marketing action will influence the customer. Ideally, such “action-centric” customer segmentation will not focus on the short-term val...