A Standalone CDP vs. CDP + Marketing Automation A key distinction among CDP vendors is whether they provide a product which is only a CDP, or a CDP plus other capabilities. It’s crucial to understand what your vendor is providing, because this distinction can cause large differences in how...
Customer-Led Marketing Platform Leverage a real-time CDP to orchestrate personalized multichannel campaigns optimized by AI. Digital Experience Platform Digital Experience Platform Deliver personalized experiences in real-time, across web, app and marketing channels. Gamification Combine CRM Marketing an...
Optimove is a Relationship Marketing Hub that combines the most advanced client intelligence technologies with an automated customer marketing orchestration platform. In a nutshell, Optimove helps marketers implement a systematic approach to planning, executing, measuring and optimizing a complete, highly per...
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