Generative AI (gen AI) brings this holy grail of hyperpersonalization at scale close to reality. Gen AI is making it possible to revolutionize consumer marketing as we currently know it. At an individual-company level, marketing campaigns that once required months of content ...
AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think about customer experience, productivity, and growth.(11 pages)Artificial intelligence (AI) and machine learning (ML) continue to push the boundarie...
Generative AI can greatly improve personalization at scale for marketing and sales purposes. Not only can generative AI be used to create personalized messages and advertisements for target groups, but it can also be used to draft advertising campaigns, blog posts, product descriptions, and more....
McKinsey:We see two main risks for organizations not investing in or deploying generative AI: 1) losing competitive advantage by waiting to invest; and 2) not scaling generative AI quickly, leading to organizations getting stuck in pilot purgatory. Speed is a strategy here....
White Paper | Incorporating Generative AI Into the Fashion Workplace As artificial intelligence continues to shape the fashion industry and its output, BoF Careers explores what AI’s advanced capabilities mean for the fashion workplace — and how the workforce could adapt to gain competitive advantag...
Last, evolving technology—particularly AI and generative AI—will enable carriers to rethink and innovate the end to end value chain. 1 Global 2023 GDP and premiums were calculated assuming xed 2022 exchange rates (to convert GDP and premiums rom local currencies to US dollars) or the purposes...
The rise of generative AI (gen AI) A large percentage of data is unstructured, which previously made it hard to standardize, reformat and share without investing in expensive tools and processes. The rise of gen AI, particularly of Large Language Models (LLMs) trained on internal data, makes...
He thinks of generative AI as a general-purpose technology—like the internet, like electricity—and said, “If you think about the early use cases of electricity, people said, ‘Streetlights. We can have electric streetlights. And they’re really expensive streetlights.’” Right now, with...
Generative AI has hit the ground running—so fast that it can feel hard to keep up. Here’s a quick take pulled from our top articles and reports on the subject.
Generative AI could offer the pharma industry a once-in-a-century opportunity—but only if they learn to scale it and address the industry’s unique challenges.