These changing preferences, in turn, could reshape the country’s automotive market over the next five to ten years. To gain more insight about the consumer perspectives in this critical market, we conducted the McKinsey China Auto Consumer Insights 2023 survey. Six major insights emerged:...
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Report (35 pages) McKinsey China Auto Consumer Insights 2024 May 31, 2024- Results from a new McKinsey survey reveal how consumer preferences for vehicles are evolving within China, one of the world’s most important automotive markets.
2023.In parallel, the future of the automotive industry is looking increasingly electric, due to shifting consumer behavior, ongoing improvements in battery and charging technologies, and regulatory moves.8For instance, theAdvanced Clean Cars IIregulations ...
Technology.Automotive-industry players are accelerating the development of new concepts of mobility, includingelectric, connected, autonomous, and shared vehicles. These technology innovations will help reduce the cost of EVs and make electric shared mobility a real alternative to owning a car. ...