McDonald’s slogan used to be ‘We know you’re hungry’ but was changed back to ‘I’m Lovin’ It’ in the 80s. The fast food chain took the slogan from a TV commercial for its first restaurant in the UK at a time when McDonald’s was trying to become more popular, but the s...
Kwanchai Rungfapaisarn
Between 1961 and 2003, the McDonald’s logo would undergo several more iterations. In 2003, though, the company settled on a design and slogan that would continue to this day. The company’s iconic golden arches became the only element present in the design, save for a line of text benea...
Over the past 13 years, “I’m Lovin’ It” has gone on to become by far the longest-running McDonald’s slogan in history. And the jingle’s “ba da ba ba ba” vocal hook, originally sung by Timberlake, has grown more famous than Timberlake’s actual hits. “I’m Lovin’ It”...
A best-known slogan like「We do it all for you (also known as You, you're the one) 」has been criticizing by U. Cal professor Dr. M. Schudson's famous text book <Advertising, The Uneasy Persuasion> to be a "lie" — because that all things McDonald's had done are for McDonald...
On Valentine's day, McDonald's slogan became a love letter. I'm lovin' it, was changed to I'm lovin' ___ . People were invited to comment their partner's name on the brand's social pages to have it appear on billboards and social media publications across Canada. 涵盖全球100万精...
不过,这些麦当劳门店最终被俄企接管,俄罗斯首批15家原麦当劳门店更名为“只有美味”,新Logo是一个汉堡和两根薯条,Slogan标语是“名字改了,热爱依旧”。 图片来源:新华社 “只有美味”真是非常直截了当的名字…… 最后做一个小调查: 一个是有”疯狂星期四“的肯德基,一个是有”品牌大使“的麦当劳。
For example, the iconic “I’m Lovin’ It” slogan and jingle, launched in 2003, encapsulate the idea of enjoyment and satisfaction derived from McDonald’s food, fostering a positive emotional association with the brand. Localization:
The most drastic change dates back to 2003, when the arches got a cylindrical shape, shadow, and a slogan “i’m lovin’ it” written in a lowercase font as a sign of brand amiability and accessibility. The modern version of the McDonald’s emblem keeps up with trends. Placed against ...
s launched its first global advertising campaign. The chosen slogan was “I’m loving it” (我就喜欢wǒ jiù xǐhuān). Nowadays, this slogan is being promoted around 120 countries in the world. China is not only one of them, but the third country with the most McDonald’s locations, ...