MBA智库百科,专注于经济管理领域知识的创建与分享。包括企业管理、市场营销、管理咨询、人力资源、战略管理、MBA案例、财务会计、广告、品牌、经济、金融、法律、博弈论、证券、股票以及公司企业、商学院、经管人物等介绍。
Let us briefly look at the scope of MBA marketing in the context of industries; one can develop a career in sectors ranging from FMCG, Retail, Tourism, Banking, Hospitality, IT and ITeS, Media, PR & Advertising, Consultancy, Market Research etc. Let us briefly look into the different job ...
During the past ten years, I have learned a lot of professional knowledge and practical skills, but gradually, I realize it is not enough. In my opinion, further study is actually urgent for me to achieve self-value. It is necessary to catch any opportunity for self-development, especially ...
Then, for some reasons, I changed my job to another company, SAP Labs China,and took the position of Quality Management Specialist in Shanghai. Myresponsibility is to build the brand, promote sales, conduct marketing programs, andm...
To further help students navigate the process of enrolling in an online MBA program, Michelle Pickett, the director of the Academic Advising Center at Northern Illinois University offers her expertise for evaluating and selecting programs, concentration options for MBAs, and what career prospects await...
Kellogg 的绰号是"营销"学校(Marketing School),其传统强项是营销专业,市场营销系被公认为全美第一,在该系任教的菲律浦•考特勒教授对市场营销学进行了革命性的变革,被尊为现代市场营销 学之父。管理经济学与决策科学系在微观经济理论和对策论(又译博弈论)方面的研究在全美也是首屈一指,另外金融、管理和创业等...
Supriy a is an engineer with an MBA in marketing. Despite the demanding nature of her work, she had a successful career leading Mobile Commerce and as it was a new concept, few tailors and factories were willing Marketing at Jet Airways for a decade before starting her own company FOReT....
Working nonstandard hours is less a choice of employees and more a mandate of employer.Presser believes that the need for swing shifts and weekend work will continue to rise in the coming decades.She reports that in some European countries there are substantial salary premiums for employees workin...
Why is it important to go for one of the best MBA colleges in Mumbai? Undeniably, the name of the institution on your CV says much but about your skills and qualification before you’d say anything. The name of the college has become a status symbol and thus, the preparations for the ...
development. Second, I take MBA because I want to have a career change. I started working as an engineer 5 years ago. I know how to develop new products, but I'm not very good at marketingthese products and convert them into profits. That’s why...