数字媒体资产(DigitalMediaAssets)是指媒体组织拥有和控制的、版权明晰的、以数字化形式存储的、具有经济价值的各类内容资源,包括视音频节目、素材、图片、文稿等。数字媒体资产管理(DigitalMediaAssetManagement)是指运用先进的技术手段、科学的理论和方法,对数字媒体资产进行计划、组织、存储、控制和开发利用的管理活动和过...
新技术与融媒体管理 New Technology & Media Convergence Management 新媒体崛起、媒体融合发展,既改变着媒体的生态,也影响着企业品牌的推广渠道和人们的生活方式。上外MBA首开先河,推出新技术与融媒体专业方向,联合国际顶级教授团队及行业精英,构建创...
数字媒体资产管理(DigitalMediaAssetManagement)是指运用先进的技术手段、科学的理论和方法,对数字媒体资产进行计划、组织、存储、控制和开发利用的管理活动和过程。其目的是统筹资产的利用效率,使之价值最大化。而媒体资产管理系统则是一套对各种媒体内容(如视音频资料、图片、文本文件、图表等)进行数字化管理的总体解决...
新技术与融媒体管理 New Technology & Media Convergence Management 新媒体崛起、媒体融合发展,既改变着媒体的生态,也影响着企业品牌的推广渠道和人们的生活方式。上外MBA首开先河,推出新技术与融媒体专业方向,联合国际顶级教授团队及行业精英,构建创新...
Hence, this concludes the definition of Digital Media along with its overview. This article has been researched & authored by theBusiness Concepts Teamwhich comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by theMBA Skool Team. The content...
主要课程:《数字化技术与商业变革》Digital Technology and Business Transformation《数据驱动的运营管理》Data-driven Operation Management《可视化分析》Visualization Analysis《人工智能与数据挖掘》AI and Data Mining《新兴电子商务模式及数据化运营》Emerging E-commerce Business Modes and Data-driven Operations《数据驱...
主要课程:《数字化技术与商业变革》Digital Technology and Business Transformation《数据驱动的运营管理》Data-driven Operation Management《可视化分析》Visualization Analysis《人工智能与数据挖掘》AI and Data Mining《新兴电子商务模式及数据化运营》Emerging E-commerce Business Modes and Data-driven Operations《数据驱...
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