Results of ECPC Max Clicks vs. Target CPA Experiment After running the experiment for about a month the results look promising (see Figure 4). Overall the new ECPC bid strategy lowered the cost per conversion by 35.5%, and boosted the conversion rate by more than 11 points (see Table 1)....
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Select “AdWords will set up my bids to help maximize clicks within my target budget” for your Bid strategy Set your Budget as the amount you are willing to spend per day When you’re starting out – or you have a million other business tasks to focus on – automatic bidding is the s...
Maximize Conversions as an automated bid strategy came about in May of 2017. It claims to factor in multiple signals such asremarketing lists, time of day, and browser, coupled with machine learning technology to adjust bids for each auction based on the likelihood of a conversion by that user...
At the heart of a successful ad campaign lies a great targeting strategy that focuses on the right audience with the right message. Google Ad Scripts can take that precision targeting to a new level. When you automate bid adjustments, ad scheduling, audience targeting, and scanning for negativ...
Understanding your audience's digital behavior patterns will build the foundation of an effective ad placement strategy. Peak activity hours vary dramatically across different platforms and age groups. Mobile users typically engage heavily during commute times and lunch breaks, while desktop engagement spik...
Boris Mustapic is a content marketing consultant with over a decade of experience in the digital marketing industry. He specializes in helping B2B SaaS companies drive growth through strategic, product-led content marketing. More on this Boost your digital marketing efforts ...
Clicks Revenue Costs This data-driven approach allows for the segmentation of products into categories that reflect their performance, ensuring that campaigns are continually optimized based on the most recent trends. The Label Manager labels your feed of products based on performance in 5 categories ...
Impression Digital’s process involves real-time bidding (RTB), an auction process where you only bid on the inventory you want to win. They also provide a complete range of services from strategy planning to creative and programmatic execution, ensuring your programmatic strategy aligns with your...
It's not glamorous, but PPC audits keep your Google Ad spend optimized. In only five steps, your audit will cut waste and boost profitably to max your ROI.