Features Max Steel, the male toy figure launched by Mattel to compete with the Action Man of Hasbro. Plan for the marketing campaign; Price range of the toys.Brabbs, CordeliaMarketing
Just weeks before Paramount Pictures invades theaters with "G.I. Joe: Rise of Cobra," the studio is teaming with Joe Roth to pick up Mattel's "Max Steel" as another action figure it wants to play with on the bigscreen.
Based on the Mattel line of games and toys, “Max Steel” serves as an origin story clearly aimed at tweens and teens with hopes of launching the next big sci-fi/action franchise. But it’s borderline incomprehensible regardless of your age. DirectorStewart Hendler, working from a script by...