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—Roberts, King Koil “Quick service and direct-to-the-consumer, consumer-care programs from both retailers and suppliers. As wallets continue to tighten and marketing budgets dwindle, a solid social media strategy engaging online communities is a core strategy that will help avoid corporate Darwinis...
“There was a waterfall of companies launching,” he recalled. Nipping at the heels of Casper and Tuft & Needle came other direct-to-consumer mattress companies likeLeesa,Yogabed,Purple, andGhostBed; in time, over 100 brands in all. Most were new companies, while others were e-commerce div...