悉尼大学的Master of Strategic Public Relations的学生毕业后可能从事：公共关系顾问、媒体与传播官、公共...
1）核心课程：24学分；Strategy Selection in Corporate PR；Crisis Communication；Political Public Relations；Public Opinion, Policy and Public Sphere；2） 选修课；42学分（18学分从其他院系选修）；从以下课程中选择4门课程；Emerging Technologies and Issues；Emotions, Agenda Setting, and Public Policy；The Po...
you can use the insights to inform yourcontent strategy, paid social, and even a more extensive campaign or brand narrative. But, again, these aren’t just PR skills; they are skills for
Alex SingletonSingleton, Alex. 2014. The PR Masterclass; How to develop a Public Relations Strategy that works! West Sussex: John Wiley and Sons Ltd.
t think through what winning that battle would mean with any reputable judge who is appointed as special master,” Ms. Sullivan said. “They can’t anticipate that every judge will give them a complete pass despite the law. It was a political or a public relations strategy, not a legal ...
Do what it says, and you'll be miles ahead with your PR." - James Hammond, brand consultant"Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." - Ray Hiebert, Editor, Public Relations Review 展开 ...
-Kimberly Norman, University of Florida, class of 2024, Master of Arts in mass communication, public relations concentration "My biggest piece of advice to prospective students would be to work hard but be gentle with yourself. It's very easy to get caught up on every small detail, but I ...
the capacity to analyse, design, cost and evaluate a public relations strategy and campaign.课程毕业者具有 对传播以及传播管理的性能有很好的了解 对关于伦理，民族和法律问题得传播的敏感 具备能力去批判传播者的角色和责任。具备能力去分析，设计， 评估公共关系策略和花费。What jobs are there ...
麦考瑞新增40个一年制专业，而且几乎都是热门专业，一点也不敷衍。Master of Finance 金融学 Master of Applied Finance 应用金融学 Master of Marketing 市场营销学 Master of Marketing Strategy 市场营销战略 Master of Commerce 商学 Master of International Business 国际商务 Master of Management 管理学 Master of ...
The PR Masterclass: How to Develop A Public Relations Strategy That Works! The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It rev... A Singleton - The PR Masterclass: How to Develop A Publ...