It was disruptive then – emotional storytelling for the holidays long before John Lewis made it a thing. And it’s still working now – between 2014 and 2023, ad testing metricsimproved by 30%. In 2021 it was voted as Scotland’s most memorable Christmas ad. It helps if your brand hasn...
Collet JP, Thiele H, Barbato E, Barthélémy O, Bauersachs J, Bhatt DL, Dendale P, Dorobantu M, Edvardsen T, Folliguet T, Gale CP, Gilard M, Jobs A, Jüni P, Lambrinou E, Lewis BS, Mehilli J, Meliga E, Merkely B, Mueller C, Roffi M, Rutten FH, Sibbing D, Siontis GCM,...