ZoëFielding
In October 2022, M&S took the bold move to launch a virtual influencer into the mix. Mira, which stands for ‘Marks & Spencer, Influencer, Reality, Augmented,’ was created as part of M&S’ “focus on experimenting with emerging trends and new technologies,” with the aim of building a c...
The possibility of the Marks & Spencer brand re-entering China under a different business model is there. Many brands operate in China through a cross-border e-commerce model. Therefore it is conceivable that Chinese customers who like the M&S brand may wish to shop onmarksandspencer.com...