Before a company is able to create something of value, it has toidentifythe prospective customers and what the customer needs. One way to go about this is with the help of asocial listening toollike the one from Meltwater. Don’t worry, we will cover the advantages of such a tool in ...
the web is moving toward a relationship-based affiliate model, rather than a transactional one. In other words, you may find it better long-term to bring users from Pinterest to your website so they can get to know your brand – the potential lifetime value of each customer is a LOT hi...
brand (marketing), a set of words, images, and associations that represent and distinguish a product or service in the marketplace. Strong brands elicit an emotional response from consumers and add value to the products and services they represent. Manufacturers have identified their products with ...
Be on point and straight with your story. Delete unnecessary words, remove/replace long phrases, add shorter ones, and truly unleash the power of your pen! Personalize Your Approach Before shooting cold pitcher emails, make sure you’ve done enough research on your potential mentors and know a...
In other words, Innocent entertains its audience before expecting them to buy. Why? It’s simple. Businesses that build a connection with their customers are more likely to sell to them. And if you can provoke emotion, and make consumers laugh, cry, or share, there’s an even better chan...
voice search as the technology advances. Email inboxes have become more and more cluttered, so buyers have moved to social media to follow the brands they really care about. Ultimately, they now have the control — the ability to opt out, block, and unfollow any brand that betrays their ...
Restricting the influencer’s creative freedom While comprehensive briefs are important, there’s such a thing as too much information. Avoid going overboard with your guidelines. You don’t need to dictate the influencer’s exact words or actions. Doing so can stifle the influencer’s creative ...
: Quick wins might feel good, but sustainable, high-quality content wins the race—and keeps your audience engaged. Share Boost SEO results with powerful keyword research Free Keyword Research Tool Margarita Loktionova Margarita is a passionate Content Marketer with over 6 years of experience in va...
Asocial normis a generally accepted but unwritten rule about behavior. In this case, the reciprocity norm is the tendency of most folks to return the favor. In other words, if you want to get someone to do something for you, first do something for them. ...
The best part about Reels is that they are favored by the Instagram algorithm. That means Instagram is more likely to recommend your content to users who don’t follow your brand yet. In other words, you could rapidly grow your audience. But if you’re still not happy with your Reel’...