Our Marketing Trends 2024 have been sourced from across Kantar. We look at macro and micro trends for marketers to consider as part of their brand growth journey, and how they might suit their own objectives. From insights to behaviour, from culture to data, we cover some of the key ...
Nobodycould have predicted how 2020 would change the face of marketing. Or how Chat-GPT would have broughtAI in Marketingto the top of the list of marketing trends in 2023. So what’s the next big thing in marketing? Before we get to that, let me answer the number one question we ha...
Fortunately, I gathered all the information you need on the latest marketing trends — straight from industry experts and HubSpot's survey of 1,400+ global marketing professionals — and crafted this guide just for you. Let's take a deep dive into marketing trends for 2024, shall we? 1. ...
10 of the Top Social Media Campaigns of 2023 Read Resource Marketing Trends To Watch in 2024 Read Resource What Is Trend Forecasting? Trend Prediction Guide Read Resource The Big Trendspotting Guide: Meaning, Examples, Tips Read Resource Let's build your Meltwater suite You can start simple or...
Top 5 Marketing Trends for 2024 The world of marketing often has its own, sometimes crazy, rules. Still, it’s no surprise that despite them, there always are some patterns that can be noticed. In this article, we want to talk about those patterns. ...
Unlike other marketing trends and technologies, AI isn’t a standalone tool. It can touch and impact almost every aspect of a marketing strategy. [Adobe Stock / Studio Science] We are entering a new era of marketing, led by AI and data. Here’s how you can prepare and succeed this ...
2. AI in Digital Marketing Trends There’s no doubt that AI has dominated headlines and spun the heads of many marketers. In 2024, we predict continued exponential growth in AI capabilities which will require businesses to embrace the technology and stay ahead of the rapidly evolving landscape....
Top 5 Marketing Trends for 2024 The world of marketing often has its own, sometimes crazy, rules. Still, it’s no surprise that despite them, there always are some patterns that can be noticed. In this article, we want to talk about those patterns. ...
Ready to get a glimpse into the future of marketing? Including generative AI, messaging apps, and algorithmic recommendations, we’re predicting the top marketing trends for 2024. 1. AI Places More Value on Creatives Mira los brillantes diseños de botes que “Nutella Unica” creó en Italia....
Discover the emerging, hot and soon-to-hit digital marketing trends digital marketers and aspiring SEO specialists need to prepare for in 2024.