Results. Substantiation of the use of marketing tools to increase the competitive advantage of enterprises based on the results of the conducted sociological interviewing of 200 respondent-entrepreneurs, owners or managers of small and medium-sized businesses. Referring to the results of the factorial ...
E Sivadas,R Grewal,J Kellaris - 《Journal of Business Research》 被引量: 74发表: 1998年 Social Networking as a Marketing Tool: The Case of a Small Australian Company This case study examines a Web 2.0 exemplar, MySpace, as a marketing tool for a small Australian company targeting traveling...
被引量: 0发表: 2021年 The Ultimate Guide to Electronic Marketing for Small Business Here is a guide to effective, affordable, low-risk online marketing techniques for small business owners. Most small businesses are not taking advantage of... Antion 被引量: 0发表: 2016年 ...
They also tend to devalue the marketing-mix tools available as well as potential joint marketing approaches in network structures, which could help the activity become more successful. This fact is reflected in low bed occupancy rates of rural accommodation units and by a weak contribution to ...
Therefore,the brand and a variety of social networks are becoming a hotresearch area for brand marketing model on social networks.The world's most successful brand marketing models exploratoryanalysis of a single case study revealed a brand marketingsocial networking tools that affect consumers the ...
The purpose of this paper is to explore the role of digital marketing as a marketing tools in hotels in Badung regency. The applications of Internet is vast in every aspect, including the hospitality industries. Marketing is viewed as a ... I Mataram,IW Jendra,IW Siwantara,... 被引量: ...
The methodological tools used were cluster analysis, expert surveys, face-to-face interviews, statistical and fuzzy multiple estimation methods. The subject of the study was selected taxi services and taxi users in the Ternopil region. According to the survey results, the priority factors for the ...
The planning tools provide ... SERGIO ZYMAN,JIM PHILLIPS,CHRIS MALONE,... - WO 被引量: 4发表: 2002年 Strategic Marketing Practices: Their contribution to the competitive success of medium-sized manufacturing firms in New Zealand. This article examines the contribution of selected 'textbook' ...
DIGITAL TRANSFORMATION OF BUSINESS EDUCATION PROGRAM IN NIGERIAN UNIVERSITIES FOR 21STCENTURY SKILL ACQUISITION incorporate digital tools and technologies relevant to the field, such as data analysis software, project management platforms, and digital marketing tools.UFO... CC Ufondu,OC Obi,CF Chiedozie...
Additionally, the study also found that SME leadership team plays a vital role in supporting actual usage of SMM tools that accelerate sustainable business growth of SMEs. 展开 关键词: EMERGING markets BUSINESS expansion SOCIAL marketing SOCIAL media BUSINESS communication ...