Effective images for email campaigns can be simple or sophisticated, original or obtained through a paid service. Ensure the images are not violating any copyright laws, are of high quality, add to the overall message and identity of the brand, and look good on mobile devices, laptops and ...
So if you offered an app or software, you can create a series of walkthrough emails that show your product’s benefits or features. If you were in eCommerce, you can send inspirational content that gives customers an idea of how to use the products in your store. An onboarding email ca...
7. Leverage Social Media It’s another way to communicate so why not use it? A social media presence will increase your brand awareness. You will reach new audiences through people’s natural inclination to share content. You can also partner with influencers to really grow your following. Ti...
While you might be inclined to focus on open rates, it’s not the only metric to look to when you’re measuring the success of your email marketing campaigns. Look to click-through rates and conversions, in addition to open rates, to help you determine if your email marketing campaigns we...
Inside the dashboard, you’ll have access to allkey metrics, such as open rates, click-through rates, unsubscribe rates, or spam complaints. And if you want more insights, you can easily add UTM parameters to your links and analyze the impact of your campaigns in tools likeGoogle Analytics...
Why? People like getting mail — and if it makes it to our mailboxes, at a minimum, we’re going to touch it and look through it. Affiliate Marketing Campaign Affiliate marketing campaigns, or referral campaigns, are immensely popular ways to connect with new audiences. People love to buy...
Get to know some successful email marketing tips and tricks to help you maximize your email marketing efforts and deliver well-performing email campaigns.
All services did a pretty good job here. I’d say that GetResponse made things especially easy, but really all the services pulled through. Landing pages Also known as mini-sites. Because this is what good email marketing services do – so much more than the minimum. They let you create...
Engagement.Frequently, a customer sees an ad and signs up for emails based on that 1 instance or offer. They may or may not use it. In any case, they are now in the clients' database, but that doesn’t mean they will keep opening up your emails and clicking through to your site....
the stats around open rates, click through rates and bounce rates but also track 'actual conversions' on your site. This can be done by tagging links within your mails so that they can be monitored by your analytics software. This will help you to calculate ROI of your email campaigns. ...