Digital marketing encompasses so many activities that it can be hard to squeeze everything in, especially if you’re also responsible for other things. So where should you focus your efforts if time is limited? Prioritizing the most effective tasks is an easy way to ensure your valu...
Like everything, you do not want to dive into something new without a plan, so the first step is creating an effective and sustainable email marketing strategy. To create an email marketing plan, you must determine the following: Audience: Who are you communicating with? Message: What do ...
When it comes to analyzing data for your business in one place, Google Analytics has the digital offerings you need. What differentiates this product is that it gives you access to Google's unique insights and machine learning capabilities. Among other things, you’ll be able to set up conver...
Four Calling Birds… It’s Day 4 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we’ve got an awesome case study on how to do things that work, plus I give you four new ways to... ...
As an affiliate marketing manager, you have a lot of responsibilities. You need to grow your program, schmooze with your top affiliates, and manage tasks in between. But where do you find the best affiliate marketing tools to help you save time and boost efficiency?' ...
If you’re looking to create another channel from the same Google account, I have good news: YouTube lets you do this! Perhaps you want a separate channel for personal videos or want to start a second brand under the same business entity. Either way, the process is easy. Here’s how:...
If you’re new to this process, this complete market research guide and template can help. Once you have the data you need, you’ll be ready to set some marketing goals. 2. Define your goals. What do you want to achieve through your marketing efforts? Well-defined goals will guide ...
When consumers do interact with communications, they tend to do so only from entities with which they are already familiar. That challenge, presents an opportunity for marketers who view Direct Marketing as an integral part of any successful CRM program - the initial customer contact being the fir...
At 1SEO Digital Agency, we provide comprehensive digital solutions, custom-tailored for each of our clients, enabling them to both grow and protect their businesses. Even though things today bear little resemblance to what they did when we opened Bristol, Pennsylvania, United States Outbound Ma...
All viral marketing examples—deliberate or accidental—have three things in common: the message, messenger, and environment. Each part must be leveraged to create a successful viral marketing campaign. Viral marketing campaigns may be created by any size of business and can stand alone or be a ...