future trendsmarketing researchconsumer researchhigh‐street interviewingshopping‐centre researchThe Marketing Research Association (MRA) Annual Conference in Boston, MA (5-7 June, 2004), held a panel discussion as part of the workshop portion of the conference regarding quantitative research. The ...
The future of ads is here: it’s interactive, visual, and personal. As a 2025 marketing trend, we’ll see shopping ads become more engaging with features like 3D product views, virtual try-ons, and video-powered experiences. Google and other platforms are already rolling out these new ...
Show the real, relatable side of your business, both through your owned media channels and influencers’ platforms. Promote thoughtful shopping: Create quality over quantity messaging at the center of your influencer marketing campaigns, showcasing your products’ eco-friendly aspects and durability. ...
To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possi...
Many social media platforms are vying to become the next go-to shopping destination. Instagram has Instagram Shopping; Facebook has Facebook Shops; and TikTok is testing new e-commerce and partnership features. This shift is already impacting consumer shopping habits. For instance,71% of Gen Z-...
Businesses that set up marketing chatbots can see the benefits of chatbot marketing almost immediately. Whether it’s on landing pages, within shopping experiences, or even as part of a partner program, these chatbots help promote products and improve conversion rates. Moreover, chatbots can be...
Both of which help Staples better predict their shopping needs. As shoppers speak into the button over time, the bot identifies what the customer needs and improves its responses. Artificial intelligence One of marketers’ biggest problems is that they aren’t always provided with data that ...
Utility bots solve a user's problem, whatever that may be, via a user-prompted transaction. The most obvious example is a shopping bot, such as one that helps you order flowers or buy a new jacket. According to a recentHubSpot Research study, 47% of shoppers are open to buying items ...
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Clothing brandMadhappyhas created an entire blogging microsite dubbedThe Local Optimistas part of its content marketing strategy. Readers can browse essays, tips, and podcast episodes as part of the shopping experience. Madhappy's The Loca Optimist blog features essays and podcast episodes ...