5. Building brand trust is a top priority for small businesses globally In a separate survey of 4,312 SMBs across Brazil, France, Germany, Spain, and the U.S., a majority of respondents ranked “establish their business as trustworthy and credible” as a top marketing goal. In fact, in...
Here are 7 marketing trends your small business should anticipate for 2022. The growth of automation software Artificial intelligence (AI) and related automation technologies were once considered not compatible or too expensive for small businesses to implement. In many industries, there was also the ...
Using affiliates can be a smart marketing initiative for businesses with small teams and limited budgets. Instead of handling marketing efforts independently, you outsource them—and only pay for sales. Here's an example of anX post by an Odylique affiliate: To build a successful affiliate program...
The best tip that I would recommend for small businesses that are trying to get the ball rolling after COVID is a PPC campaign. It might not be the most creative tactic, but it's certainly very effective. The problem with most marketing tactics is that it can take a long time to imple...
Those were our social media marketing tips for small businesses. Hopefully, this will show you how to get more followers, boost engagement, and turn people into dedicated customers. Once you know what to do, all this can be super easy. You can just follow our proven tips, and you can im...
Within a marketing strategy, businesses will use different tactics—like organic and paid marketing—across channels like email, social, or SMS. Let’s explore some of the most popular. Social media Social media marketing is one of the most effective marketing strategies for small businesses. It...
For small businesses, the most common challenge is creating the source content. It might be the founder themself that does it, and the task of creating content just gets pushed to the side. For large businesses, the most common problem is that some level of management will cut the content ...
7-step email marketing strategy for small businesses You need to plan your small business email marketing strategy prior to starting an email campaign. To do this effectively, there are several steps you must follow: Step 1. Choose the best email marketing platform ...
Creating a strategy to boost your online presence may feel overwhelming, but if you’re a small business owner with little experience in online marketing, I’ve got you covered. As the former head of marketing for two small businesses, I’ve learned that ecommerce isn’t going anywhere. In...
When you don’t have a big budget, marketing can be challenging, but there’s plenty a small business owner can do to attract and maintain a customer base. The rise in digital marketing has made it easier for small business owners to find a way to create a presence and attract buyers. ...