marketing strategy 是一个公司希望可以创造什么顾客价值 并与他们的顾客建立一种有经济利益的关系 marketing plan 是对某一个项目 或产品 的整个life cycle的 计划 从idea 开始 一直到产品退出市场或停产
营销战略(Marketing Strategy)是指企业将以怎样的方式来完成特定目标或任务,包括举办哪些活动、在什么渠道进行推广、选用哪些社交媒体平台等。 例如,整个市场部门会把社交媒体营销当成一个计划,但在这个大类下,如何在 Facebook 进行推广可以被视为一个单独的营销战略。 营销计划 (Marketing Plan)包含一个或者多个营销战...
A marketing strategy outlines the specific details of how a company will achieve its marketing objectives and is typically more nuanced than a marketing plan. In other words, the plan sets the direction, goals, and milestones, while the strategy deals with the minutiae of the how-to, and feat...
Since you drew up last year's marketing plan, you’ve launched new products, your competitors have launched new products. There have been changes in your industry, your customer base has shifted, your competitors have announced new partnerships. Your marketing strategy needs updating before you can...
英文:Understanding the needs and preferences of the target audience is crucial when developing a marketing strategy. 英文同义表达: Marketing plan:这也表示营销策略或计划,但更侧重于整体的规划方面。 Marketing approach:这个词组侧重于描述营销的方法和手段,与strategy相比更偏向于...
在开篇简要叙述商业战略,能够确保你的市场营销计划marketing plan、营销战略marketing strategy以及整个商业战略business strategy相辅相成。 2)External and internal analysis for your marketing plan外部及内部分析 接下来要叙述分析外部及内部环境。深刻理解你的公司企业所处的大的市场环境,是营销计划的关键一环,让你能...
Marketing Strategy:Introduce into newmarket segments. Marketing Plan:Develop marketing campaign that reaches out, identifies with and focuses on that specific segment. A successful formula that can be used to further explain the importance on marketing strategy and marketing planning looks like this: ...
在开篇简要叙述商业战略,能够确保你的市场营销计划marketing plan、营销战略marketing strategy以及整个商业战略business strategy相辅相成。 External and internal analysis for your marketing plan 外部及内部分析 接下来要叙述分析外部及内部环境。深刻理解你的公司企业所处的大的市场环境,是营销计划的关键一环,让你能够...
One of the questions I'm most commonly asked when visiting with small-business owners is, "What marketing should I do to grow my business?" For starters, it's important to understand what the term "marketing" really means. It also is important to understand the difference between a ...
2.2 Target Market Segment Strategy 目标市场细分策略 Our strategy focuses on developing an initial set of libraries containing game attributes that can be combined to create new games. Upon launching the first set of games, we will stay in regular contact with our customers via numerous online meth...