Agarwal, BabitaKapoor, NamrataAgarwal, B., & Kapoor, N. (2014). Impact of marketing strategies on customer satisfaction in insurance sector. Pranjana: The Journal of Management Awareness, 17(1), 37-46.
On the management of life insurance company risk by strategic choice of product mix, investment strategy and surplus appropriation schemes The aim of this paper is to analyze the impact of management's strategic choice of asset and liability composition in life insurance on shortfall risk and ......
1、营销战略(marketing strategy)文献综述Stanley F. Slater等1研究了环境影响评估的战略和业务单位在市场营销的创造力和执行效用方面的相对重要的作用,研究人员来调查这些条件,能提供关于管理和指导以便优化配置资源。Rajan Varadarajan等2对现存的市场营销白环境中能使用 Internet 的吉姆公 司的第一个十年进行研究,并...
Below is the pricing strategy in ING Group marketing mix strategy: ING Group has a varied pricing strategy depending upon the financial products. The year 2012 has been marked as a fortune year for ING Group since it had the largest revenue in the banking sector. At the global level ING pr...
Agricultural Sector Risk Assessment in Niger : Moving from Crisis Response to Long-Term Risk Management Niger, owing to its climatic, institutional, livelihood, economic, and environmental context, is one of the most vulnerable countries of the world. Poverty... W Bank - 《Lecture Notes in Elect...
Below is the pricing strategy in AIA Insurance marketing mix strategy: AIA insurance uses prices which helps it compete with the challenging competitors in the sector. Prices in the insurance sector are predatorial. The same life insurance can be offered by three different parties at the three di...
The main areas of business a marketing manager may be involved in are consumer goods, services such as banks and airlines, industrial products, and the public sector.Depending on the size of the company, a marketing manager might lead a marketing team.Skills and Interests To be a ...
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the beyond marketing trend represents a turning point in marketing strategy and practices. traditionally, marketing’s broad goal was to bend consumer will in ways that advance a seller’s strategy. going forward, its goal will be to adapt the seller’s objectives and methods of engagement ...
Keep up to date in the ever-changing digital landscape by integrating these 5 trends in Financial Services digital marketing into your 2024 marketing strategy Financial Services is both a highly competitive and highly regulated sector. Cost per customer acquisition is high, and encouraging customer loy...